Our Story

Jennie and Kevin began their business selling pastries and flatbread crackers to small coffee shops, stores, and farmers’ markets ranging from the Eastern Shore of Virginia to Hillsborough, North Carolina, which has been their home for the past eighteen years. After observing the popularity of their artisan flatbread crackers, they decided to focus solely on expanding their line. The Accidental Baker's Artisan Flatbread Crackers are now sold to more than two hundred fifty retail stores and restaurants across the U.S. There are six varieties: Sea Salt, Black Pepper, Tuxedo Sesame, Rosemary & Roasted Garlic, Everything, and Firecrackers, which were created in collaboration with Rucker John’s, a beloved North Carolina restaurant. They have never forgotten their farmer’s market roots and sell regularly at the Eno River Farmer’s Market in historic downtown Hillsborough, where their ever-popular crackers are sold alongside pizza dough, ginger cookies, granola, and a variety of other baked goods.

The artwork on the boxes was created by Jennie from pictures of places that are meaningful to the whole family and depict where they have lived, in Virginia and North Carolina. Additionally, all narratives for The Accidental Baker were written by Kevin and Jennie’s daughter, Sydney. As a family business, they believe their story is at the heart of their work, and that it is a story told best by them. The business celebrates the history of their family, and they hope that their crackers help you celebrate yours.

The Accidental Baker's Artisan Flatbread Crackers are crafted in small batches at our family-owned bakery located in Hillsborough, NC, using only premium ingredients. They are committed to using GMO-free ingredients and ensuring our products are free from additives and animal products. Their crackers are offered in six delicious flavors and can be found at more than two hundred fifty retail and restaurant locations.